Golden Destinations
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September 12, 2021
Having a newly launched brand in the market had many challenges, with awareness being one of them.
The first thing we needed was to put the brand in (the right) people’s minds.
THE OPPORTUNITIES
The target audience is all about learning new things. They look to stand out, and be their own person through their experiences.
THE IDEA
We created a content series which would bring a spotlight to the local scene of niche and interesting hobbies/sports, sponsored by Machine Co.
As this content (and the product) is more male-skewed, we aptly named it “The Jantan Show”. It features a host meeting the pros in each of the episode topics, and getting a slightly more in-depth walkthrough on these sports.
We created 5 episodes, to cover different niche topics; K-pop, indoor sports, amazing collectibles, men’s fashion and grooming, and gaming.
THE RESULTS
SALES
Increase by 18-20%
OUTREACH
Reach of at least 100k eyeballs
The Jantan Show gave the brand a reach of at least 100k eyeballs, despite being hosted on the brand’s page with only 500 followers.
The Jantan Show gave that initial perception and lifestyle angle to the product, and sales went up approximately 18-20% in the following 3 months thereafter.
