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CASE STUDY

MACHINE CO

The client, CityChemo (who are the creators of BAD LAB), had launched a new brand of male hair styling products, Machine Co. The brand was one month old in the market, and required some form of awareness. The target audience were Millenials, and the brand’s character can be summed up from the images below.

CLIENT

Machine Co


TYPE

Hair Product


TALENT

Machine Co


PLATFORMS

Facebook, Instagram

THE CHALLENGES

Having a newly launched brand in the market had many challenges, with awareness being one of them. The first thing we needed was to put the brand in (the right) people’s minds.

 

THE OPPORTUNITIES

The target audience is all about learning new things. They look to stand out, and be their own person through their experiences.

 
 

THE IDEA

We created a content series which would bring a spotlight to the local scene of niche and interesting hobbies/sports, sponsored by Machine Co. As this content (and the product) is more male-skewed, we aptly named it “The Jantan Show”. It features a host meeting the pros in each of the episode topics, and getting a slightly more in-depth walkthrough on these sports. We created 5 episodes, to cover different niche topics; K-pop, indoor sports, amazing collectibles, men’s fashion and grooming, and gaming.

 

THE RESULTS

SALES

Increase by 18-20%


OUTREACH

Reach of at least 100k eyeballs

The Jantan Show gave the brand a reach of at least 100k eyeballs, despite being hosted on the brand’s page with only 500 followers. The Jantan Show gave that initial perception and lifestyle angle to the product, and sales went up approximately 18-20% in the following 3 months thereafter.

Machine Co IMG 1

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