CASE STUDY
HIMAYA MASKS
The client had launched a range of Hari Raya mask designs for the festivities, and were looking for ways to market it.
Golden Destinations
August 17, 2021THE CHALLENGES
The challenge was to get people to pick Himaya’s masks, as well as buy more masks when they already have stocks at home. More often than not, most masks offer only one of two things, either looks or safety.
THE OPPORTUNITIES
Himaya’s Raya masks had beautiful print designs, yet still offered the safety features that a proper medical mask would. Moreover, the masks donned horizontal straps, which secures the mask from over your head and under your chin — making it hijab- friendly.
THE IDEA
The team came up with a plan to “fashionalize” the masks, and give consumers the choice to choose a mask to suit their elegant outfits this Aidilfitri.
RAYA LEBIH BERGAYA
Amira showcased the masks in a fashionable way with her outfit, showing the audience on how these beautiful designs can be worn to match your outfits.
THE RESULTS
SALES
Increase by 230%
OUTREACH
450k fans nationwide
Himaya Raya Edition masks sold out before the Raya festivities started, a result which even surpassed the client’s forecasts. Aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
